Dec 22 2017

Cafes are the new battleground for free-range egg advocates – ABC News (Australian Broadcasting Corporation)

Forget smashed avocados, there’s a new question to ask at brunch: “are these eggs free-range?”

The majority of supermarket egg sales are now free-range or barn laid and major chains like Woolworths and Aldi have committed to phasing out caged eggs by 2025.

While it’d be nice to think consumers are doing it on ethical grounds, studies show it’s only one of the reasons — they also buy free-range eggs because they believe they taste better. Supermarkets also like them because they can charge more for them.

But the majority of eggs sold in Australia are still caged because of the amount sold at wholesale level — to bakeries, commercial producers and cafes.

Big players moving away from caged

Animal welfare groups like the RSPCA have now moved their marketing efforts away from the supermarket shelves to the commercial sector.

They want well-informed consumers to start asking waiters: “can I have a free-range poached egg with that?”

Read more: Cafes are the new battleground for free-range egg advocates – ABC News (Australian Broadcasting Corporation)