Oct 31 2017

The Clean Label Project Is Using Bad Science To Scare Us About Our Children’s Food

FUD, which stands for fear, uncertainty and doubt, is a disinformation strategy dating back to the early 20th century. It was perhaps most famously employed by Microsoft, which integrated it as a corporate practice to grow market share. As Tom Laskawy described it in Grist: The concept may go back as far as the 1920s, but it was Microsoft (inspired by IBM) that institutionalized it as a corporate practice.  FUD was (and to some extent is) a strategy designed to maintain Microsoft’s hold over its customers.

Source: The Clean Label Project Is Using Bad Science To Scare Us About Our Children’s Food