Jul 06 2017

Organic Marketers Take Note: Makers Of ‘Misleading’ Viral ‘Organic Effect’ Video Lose Lawsuit

The makers of the viral 2015 “Organic Effect” video, which claimed that switching to an all organic diet can eliminate pesticides from the body, are no longer allowed to promote the video or its claims, ruled the Swedish Patent and Market Court on July 3rd following three days of hearings in mid-May. The Coop chain of Swedish grocery stores must not use the video or make unsubstantiated claims about organic and conventional food or pay a fine of one million Swedish Krona (about $120,000 USD). The Swedish Cr

Source: Organic Marketers Take Note: Makers Of ‘Misleading’ Viral ‘Organic Effect’ Video Lose Lawsuit